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iP64 Monetary EstimatesFINAL ESTIMATED $$ IMPACT (US-ONLY)$66,388,877
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$ variables (2022 US programmatic digital display)
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Starting Point$123,220,000,000eMarketer
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Social$56,850,000,000eMarketer
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CTV$8,880,000,000eMarketer
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Mobile in-app (social removed)$43,979,850,000
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For more on Pixalate's discovery of the ‘iP64’ ad fraud exploit, visit: https://pixal.at/ip64Usable Ad Spend$13,510,150,000
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% variables
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Mobile % of U.S. digital display (after CTV already removed)85%eMarketer
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Computer % of U.S. digital display (after CTV alredy removed)15%eMarketer
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% of mobile that is WEB (based on proxy of ESTIMATED TIME SPENT in-app vs. web)
10%eMarketer
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% that is open programmatic13%eMarketer
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% that is Safari20%Here and Here
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% of Safari that has iCPR IP Addresses21%Pixalate
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% of misrepresented iCPR IP Addresses90%Pixalate