A | B | C | D | E | F | |
---|---|---|---|---|---|---|
1 | iP64 Monetary Estimates | FINAL ESTIMATED $$ IMPACT (US-ONLY) | $66,388,877 | |||
2 | ||||||
3 | ||||||
4 | ||||||
5 | $ variables (2022 US programmatic digital display) | |||||
6 | Starting Point | $123,220,000,000 | eMarketer | |||
7 | Social | $56,850,000,000 | eMarketer | |||
8 | CTV | $8,880,000,000 | eMarketer | |||
9 | Mobile in-app (social removed) | $43,979,850,000 | ||||
10 | For more on Pixalate's discovery of the ‘iP64’ ad fraud exploit, visit: https://pixal.at/ip64 | Usable Ad Spend | $13,510,150,000 | |||
11 | % variables | |||||
12 | Mobile % of U.S. digital display (after CTV already removed) | 85% | eMarketer | |||
13 | Computer % of U.S. digital display (after CTV alredy removed) | 15% | eMarketer | |||
14 | % of mobile that is WEB (based on proxy of ESTIMATED TIME SPENT in-app vs. web) | 10% | eMarketer | |||
15 | % that is open programmatic | 13% | eMarketer | |||
16 | % that is Safari | 20% | Here and Here | |||
17 | % of Safari that has iCPR IP Addresses | 21% | Pixalate | |||
18 | % of misrepresented iCPR IP Addresses | 90% | Pixalate |