The Top Roku Connected TV (CTV) Ad Fraud Types in Q1 2024 Report shines light upon the top ad fraud types across apps on the Roku app store. The IVT types are rated according to the share of invalid traffic within each CTV app store.
Additionally, this report contains the number of distinct apps impacted by each IVT Type. These findings are based on analysis of 6+ billion global open programmatic advertising impressions across 6K+ mapped CTV apps as measured by Pixalate in Q1 2024.
Download the report to discover the Top Ad Fraud Types in Q1.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”