Marketing and the Evolution of TV
Erich Joachimsthaler, author of Brand Leadership, once quipped that every 10 years or so someone predicts the end of television, but it keeps on playing. His observation is prescient. Television is in the midst of an enormous evolution where consumers can watch programming on any internet-connected device with a screen.
According to a Harvard Business Review Analytic Services survey and interviews with marketing experts, this evolution of TV will continue to march forward and offer marketers promising new opportunities to reach their audiences. For example, Jalal Nasir, founder and CEO of Pixalate, a firm specializing in providing fraud protection and analytics for advanced TV advertising, stresses that the evolution of TV is on the cusp of dramatic growth. According to his firm’s research, 40% of U.S. households with an internet connection already own an internetconnected TV device. By 2020, that number is expected to climb to 80% or more.
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Marketing and the Evolution of TV
February 09, 2018
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.